Partner Case Study
The Hoffman Agency
The Hoffman Agency created an integrated recruitment campaign that was implemented for the Fremont, California, Police Department, which included this dynamic microsite. It was the winner of numerous awards, including Bulldog Awards, In2 SABRE Best in Digital Brands and Hermes Creative Awards.
Problems We Solved
The Fremont Police Dept. needed a site that targeted a wide swath of age groups, with an emphasis on attracting younger recruits. The site is modern yet easy to navigate and is responsive across all device platforms.
Interactive Extras
To accompany the bold design, impactful animations drive the content’s message and visuals forward, along with a custom WordPress content framework for ongoing management of the site.
City of Fremont
Having a Concrete5 CMS previously, the City of Fremont wanted the re-design, that The Hoffman Agency was creating, implemented in a more intuitive and flexible platform. Given its innovative and Open Source roots, it only made sense to have WordPress run this Silicon Valley website.
Problems We Solved
The Hoffman Agency envisioned a site design that had lots of movement and video, but also wasn’t going to be cumbersome to build out all the inner pages, that were still being written even as development began. We chose the route of going with a hybrid approach of custom page templates and fields for the unique pages, while combing the power of a highly customized page builder for interior pages.
Interactive Extras
The custom SVG icons we received from the client were inspiring to us. Knowing they were keen on having something with interactivity and movement, we implemented subtle animations on the homepage icons for Fremont’s various Company Types to bring some character and levity to the business focused content.
Lou Hoffman is the writer and curator of Ishmael’s Corner, a business blog with a storytelling narrative woven throughout. Lou wanted something entirely unique that stood out from the crowd, and that approach came with many unique ideas to make sure that happened.
Problems We Solved
Lou wanted to keep the site as natively “WordPress” as possible, since that was the platform he was used to blogging with, but also wanting to make sure they had access to a wide range of custom text treatment and design/functionality features that could set the blog apart from others. Using a combination of Advanced Custom Fields and custom Shortcodes, we built out a theme that was lean on code, but still visually rich and unique.
Interactive Extras
From page length progress indicators, custom word highlighting, unique bulleted lists even inline tweets and custom image archives…if we had to list all the major and minor custom features of this site, it could fill a book.
